danniewriter

Messages That Matter

Don’t help build a bridge to nowhere

My personality is a slightly bizarre combination of cynicism and optimism. I’d like to consider myself a healthy skeptic but there are times when I just want, even need, positive … Continue reading

April 3, 2017 · Leave a comment

How truth got so complicated

I promised a couple of weeks ago that we would explore in more detail how to discern reputable sources from those better left to themselves. I wish it were a … Continue reading

February 6, 2017 · Leave a comment

Foto Phriday (Life Cycle of a Wave)

It wasn’t all shades of gray that November day on Tybee Island. The clouds diffused the sunshine but enough broke through to create lovely gold and silver bursts on the … Continue reading

February 3, 2017 · Leave a comment

Keeping track of success

Last week we explored the myth of “truthful hyperbole” and I made three distinctions about content that passes the smell test. As a review, it should be based on: internal … Continue reading

January 30, 2017 · Leave a comment

Foto Phriday (Sun Worshipers)

Winter is a gray business in the Ohio Valley. It has led me to cherish even more the memories of Christmas in Georgia last month. Of course winter, quite often, … Continue reading

January 27, 2017 · Leave a comment

‘Truthful hyperbole’ is why PR gets a bad rep

On inauguration day, I listened to the remarks from the 45th president of the United States on the radio. The next day, I read and watched coverage of the millions … Continue reading

January 23, 2017 · 2 Comments

A brief post on taking risks

Back in April, I compiled some marketing hits and misses. A few of these are real stinkers, but it’s important to note that sometimes taking risks works out really well. … Continue reading

November 28, 2016 · Leave a comment

Foto Phriday (Parklands of Floyds Fork)

The Parklands of Floyds Fork is an amazing collection of parks, trails, streams, and amenities covering 4,000 acres in Jefferson County.┬áMy dog, Chip, and I have enjoyed exploring two of … Continue reading

November 11, 2016 · Leave a comment

Choose to accept this mission

Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious … Continue reading

November 7, 2016 · Leave a comment

Foto Phriday (Bluegrass)

There wasn’t much fall color on the trees during a recent Sunday-afternoon drive into the Bluegrass, but there was still plenty of orange to be found at Happy Jack’s Pumpkin … Continue reading

October 21, 2016 · Leave a comment