danniewriter

Messages That Matter

‘Truthful hyperbole’ is why PR gets a bad rep

On inauguration day, I listened to the remarks from the 45th president of the United States on the radio. The next day, I read and watched coverage of the millions … Continue reading

January 23, 2017 · 2 Comments

A brief post on taking risks

Back in April, I compiled some marketing hits and misses. A few of these are real stinkers, but it’s important to note that sometimes taking risks works out really well. … Continue reading

November 28, 2016 · Leave a comment

Foto Phriday (Parklands of Floyds Fork)

The Parklands of Floyds Fork is an amazing collection of parks, trails, streams, and amenities covering 4,000 acres in Jefferson County.┬áMy dog, Chip, and I have enjoyed exploring two of … Continue reading

November 11, 2016 · Leave a comment

Choose to accept this mission

Remember Mission: Impossible? I loved that show, especially the opening scene when Mr. Phelps received details about the next Cold War caper upon which his team would embark. The serious … Continue reading

November 7, 2016 · Leave a comment

Foto Phriday (Bluegrass)

There wasn’t much fall color on the trees during a recent Sunday-afternoon drive into the Bluegrass, but there was still plenty of orange to be found at Happy Jack’s Pumpkin … Continue reading

October 21, 2016 · Leave a comment

Adventures of Chip de ‘Ville (A love story)

Hi all, Chip here. I’m a lucky dog. Since moving in with Prue*, I’ve met several of her friends and family. They are a good bunch, and recently one has … Continue reading

October 21, 2016 · Leave a comment

On the street(s) where we (don’t) live

Hi all. Chip here. Just a quick post from the intersection of Indian Summer and Fall, also known as the “layering season.” The mornings are cool and often require a … Continue reading

October 13, 2016 · Leave a comment

Writer at work

I get it. You are a busy small-business owner who is marketing on a shoestring. Or perhaps you lead a community non-profit that relies almost exclusively on volunteer labor. It … Continue reading

October 10, 2016 · Leave a comment

Foto Phriday (Rending Required)

PeeWee Park is smack dab in the middle of a lovely neighborhood that is fast becoming one of my favorites here in our neck of Louisville. It has been almost … Continue reading

September 30, 2016 · Leave a comment

Embrace role of ‘own worst enemy,’ then learn

The saying goes, “Be the change you want to see in the world.” You may think peace, love, and a chicken in every pot when you hear the phrase. It’s … Continue reading

September 26, 2016 · 2 Comments